Arizona's hospitality market is thriving. Phoenix boasts strong employment growth, driving both business and leisure travel. Sports events, a vibrant downtown, and natural attractions boost weekend occupancy. Group business, bolstered by major events and the convention center, contributes significantly to the market's growth.
Tucson's hospitality market is also performing well, with occupancy slightly exceeding the national average. Its higher proportion of luxury and upper-upscale properties caters to a specific clientele. Recent development and healthy job growth indicate a positive trajectory for the Tucson market.